It has been estimated that bad business data costs organizations as much as 25% of their revenue. Yes, that’s true, regular data cleansing is a must to make sure that your database is always updated. Clean data is significantly reduces unnecessary costs and helps to deliver targeted marketing campaigns.
Organizations can opt for data cleansing services to experts, if they have limited resources and are finding it hard to manage huge volumes of data. Outsourcing data cleansing services ensures that organizations don’t end up losing revenue and bearing unnecessary costs.
Organizations have a range of data cleansing services to choose from, these include:
Address management and contact information
Sales and marketing campaigns can get hampered due to erroneous or incomplete records. Business prospects and customers often change their addresses and contact details, leaving organizations with incomplete database. Experts can help organizations to get rid of redundant data, while validating and verifying existing data.
Address Cleansing- Correction of invalid or wrong addresses, postal codes as well maintaining a standard address structure.
Telephone Appending- Inclusion of accurate telephone numbers, correction of wrong or incomplete numbers in the database.
Email Validation- Validating whether the email addresses are complete and deliverable.
Prospect verification- Confirming and validating prospects in the database.
De-duplication of data
Majority of the data collated by organizations is duplicate or no longer relevant. Duplicate data gives leads to increased storage, retrieval and campaign costs. To make database meaningful and relevant, it is important to perform data de-duplication, which includes performing data merging, matching and purging.
De-Duplication- Duplicate entries are removed, which saves cost and marketing efforts.
Deceased suppression- Identification of deceased prospects and removing them from database to prevent fraud and other discrepancies.
Gone away suppression- Identifying prospects that have moved away from business, and removing them from database.
Mover Identification- Identifying prospects that have changed their address and correcting them with new address.
Data Profiling and segmentation
Data profiling and segmentation can provide organizations with great insights about customer behavior, preferences and habits. It helps in understanding the factors that influences customers to respond positively to a marketing campaign and makes the campaign a huge success.
Demographic Profiling- Identifying important market segments to make marketing campaigns more effective.
Wealth and Financial Profiling- Inclusion of wealth indicators and preparation of a comprehensive demographic profile of target audience.
Benefits of data cleansing
1. Ensures that right prospects receive the right information.
2. Accurate contact data boosts response rates.
3. Correctly detailed solicitations preserve the brand value.
4. Eliminates loss of efforts and costs of marketing to contacts with incorrect details.
5. Reduced cost associated with multiple mailings to same or incorrect email ids.
6. Improved data profiling and market segmentation leading to better customer insights.
7. Clean data leads to successful marketing campaigns, increased sales, better decision making and, escalated business performance.
Posted June 29, 2016
I've heard of that there's a Petition for a Refund in FIFA. I read the petition. It's not likely that a refund will be awarded in any scenario, and the wording of the petition is easily arguable. At the same time, for the fifa 17 is upcoming, we are a professional website online sales of fifa coins shop. Now pay attention our website, as well as discounts surprises waiting for you. EA has falsely made us (the consumers) believe that the Up cards that get released weekly and sometimes even more f...
(200 symbols max)
(256 symbols max)